Assess your lead quality across 13 key metrics including contact data accuracy, intent signals, compliance documentation, and source quality. Get a grade and actionable recommendations.
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Assessment Progress0 of 11 metrics scored
Contact Data Quality
Accuracy and completeness of contact information
Phone number validation rate
Weight: 15%
Email deliverability rate
Weight: 12%
Address verification accuracy
Weight: 8%
Intent & Engagement
Indicators of genuine purchase intent
Form completion behavior
Weight: 10%
Average time on site before conversion
Weight: 8%
Pages viewed before conversion
Weight: 6%
Compliance & Consent
Legal compliance and consent verification
TCPA consent documentation
Weight: 15%
Third-party consent verification
Weight: 10%
Source Quality
Lead source and acquisition channel quality
Lead source transparency
Weight: 8%
Lead exclusivity
Weight: 10%
Lead age at delivery
Weight: 8%
Please score all 11 metrics to generate report
About This Assessment
This scorecard is based on analysis of over 10 million leads across insurance, mortgage, solar, legal, and home services industries. Benchmarks are updated quarterly using data from LeadsGiant, Jornaya, TrustedForm, and industry surveys. Results are for educational purposes and should be combined with your own analytics for complete lead quality evaluation.