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Lead Delivery Solutions

Lead Delivery Systems

Enterprise lead delivery infrastructure with multiple integration methods. Deliver leads via REST API, webhooks, email, SMS, or direct CRM integration with full customization and reliability.

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<100ms
Delivery Speed
99.9%
Delivery Rate
7+
Delivery Methods
200+
CRM Integrations

What is Lead Delivery?

Lead delivery is the process of transmitting lead data from your lead generation or distribution platform to buyers, sales teams, or downstream systems. A lead delivery system handles payload formatting, API authentication, response processing, retry logic, and delivery confirmation—ensuring every lead reaches its destination reliably and in the correct format. Effective lead delivery infrastructure is critical for maintaining buyer relationships and maximizing lead value.

?How It Works

  1. 1Lead is ready for delivery (verified, scored, buyer selected)
  2. 2System retrieves buyer's delivery preferences and field mappings
  3. 3Payload is formatted according to buyer's specifications (JSON/XML/etc)
  4. 4Authentication credentials are applied to the request
  5. 5Lead is posted to buyer's endpoint with configured timeout
  6. 6Response is parsed to determine acceptance or rejection
  7. 7Delivery outcome is logged and buyer is updated on success
  8. 8Failed deliveries trigger retry logic or alert notifications

✓Key Benefits

Flexibility

Support any buyer's technical requirements with multiple delivery methods and custom formatting.

Reliability

Automatic retries, error handling, and monitoring ensure leads aren't lost.

Speed

Sub-100ms delivery ensures leads reach buyers while prospects are still engaged.

Visibility

Full logging and analytics provide transparency into delivery performance.

Delivery Methods

Multiple delivery options to match any buyer's technical requirements and preferences.

JSON API Delivery

Modern REST API delivery with JSON payloads. Clean, lightweight format preferred by most modern systems. Supports nested objects, arrays, and custom field mapping.

XML API Delivery

Traditional XML-based API delivery for legacy systems and enterprise integrations. Full support for complex schemas, namespaces, and SOAP protocols.

Webhook Delivery

Event-driven delivery that pushes leads to your endpoints in real-time. Configure multiple webhook URLs with different payloads and authentication methods.

Email Delivery

Formatted lead delivery via email with customizable templates. HTML or plain text formats with lead data merged into your preferred layout.

SMS Notification

Instant SMS alerts for new leads with key details. Perfect for field sales teams needing immediate notification of hot leads.

Direct CRM Integration

Native integrations with Salesforce, HubSpot, Zoho, and other CRMs. Creates leads/contacts directly in your CRM with full field mapping and custom object support.

Interactive Delivery Simulator

Test lead delivery methods in real-time. Select an industry, choose a scenario, and watch the complete delivery pipeline.

Scenario:
Delivery MethodReal-TimeBidirectionalComplexityActions
REST API (JSON)
50-150ms • 99.2% success
Medium
REST API (XML)
75-200ms • 98.8% success
Medium
Webhook
25-100ms • 97.5% success
Low
Email Delivery
1-30s • 99.5% success
Low
SMS Alert
2-10s • 98% success
Low
Direct CRM Push
200-500ms • 99% success
High
SFTP/File Drop
15min-1hr • 99.9% success
Medium

Demo Platform: This is a demonstration of our custom development capabilities. We build tailored solutions for your specific needs.

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CRM Integrations

Native integrations with popular CRMs for seamless lead delivery without custom development.

Salesforce

Native Salesforce integration with Lead, Contact, and Custom Object creation. Full support for field mapping, assignment rules, and workflow triggers.

HubSpot

HubSpot CRM integration for Contact creation, deal pipelines, and marketing automation triggers. Bi-directional sync available.

Zoho CRM

Zoho integration with Lead and Contact modules. Support for custom modules, assignment rules, and workflow automation.

Microsoft Dynamics

Dynamics 365 integration for lead and opportunity management with full entity mapping and workflow support.

Pipedrive

Pipedrive integration for person and deal creation with automatic pipeline assignment and activity logging.

Custom CRM

Connect any CRM with a REST API. Our integration framework supports custom authentication, field mapping, and error handling.

Technical Specifications

Enterprise-grade delivery infrastructure built for high-volume operations.

Specifications

Delivery Latency<100ms
Retry AttemptsConfigurable (1-10)
Timeout ThresholdConfigurable (1-30s)
Payload FormatsJSON, XML, Form Data
AuthenticationAPI Key, OAuth 2.0, Basic
EncryptionTLS 1.3
Rate LimitingPer-buyer configurable
Delivery LoggingFull request/response

JSON API Delivery Example

JSON
// POST /api/v1/leads
{
  "api_key": "your_api_key",
  "lead": {
    "first_name": "John",
    "last_name": "Smith",
    "email": "john.smith@email.com",
    "phone": "+15551234567",
    "address": {
      "street": "123 Main St",
      "city": "Atlanta",
      "state": "GA",
      "zip": "30301"
    },
    "lead_type": "auto_insurance",
    "source": "website",
    "custom_fields": {
      "vehicles": 2,
      "current_carrier": "State Farm"
    }
  }
}

// Response
{
  "status": "accepted",
  "lead_id": "ld_abc123",
  "buyer_reference": "INS-2024-001234",
  "message": "Lead accepted successfully"
}

Industry Applications

Lead delivery solutions optimized for your vertical's systems and data requirements.

Insurance Lead Delivery

Deliver insurance leads to agent management systems, carrier portals, and custom quoting platforms with industry-standard formats and compliance data.

ACORD format support

Mortgage Lead Integration

Post mortgage leads to LOS systems, encompass integrations, and loan officer CRMs with MISMO-compliant data structures.

MISMO compliant

Solar Lead Delivery

Integrate with solar CRMs, proposal tools, and installer platforms. Include property data, utility info, and qualification details in delivery payloads.

Property data enrichment

Legal Intake Systems

Deliver leads to legal case management systems with intake forms, case type data, and client information for mass tort and PI operations.

Case management ready

Home Services CRMs

Integrate with ServiceTitan, Housecall Pro, and contractor management systems. Schedule appointments and create jobs automatically.

Job scheduling included

Education Enrollment

Post student leads to enrollment management systems with program interest, educational background, and financial aid eligibility data.

Enrollment automation

Frequently Asked Questions

Everything you need to know about lead delivery and integration methods.

A lead delivery system is the infrastructure that transmits lead data from your lead generation or distribution platform to buyers, sales teams, or downstream systems. It handles the technical aspects of posting leads—formatting payloads, authenticating requests, handling responses, managing retries, and logging delivery outcomes. A robust delivery system ensures leads reach their destination reliably and quickly.
We support multiple delivery methods: REST API (JSON and XML), webhooks, email delivery (HTML/plain text), SMS notifications, direct CRM integration (Salesforce, HubSpot, Zoho, etc.), SFTP file drops for batch processing, and custom protocols. Each buyer can have different delivery preferences configured in their profile.
JSON (JavaScript Object Notation) is a lightweight, modern format that's easier to read and parse—preferred by most modern APIs and web applications. XML (Extensible Markup Language) is more verbose but supports complex schemas, namespaces, and validation—often required by enterprise and legacy systems. We support both with full field mapping capabilities.
Webhook delivery pushes leads to your specified URL endpoint when events occur (new lead, lead updated, etc.). When a lead is ready for delivery, our system sends an HTTP POST request to your webhook URL with the lead payload. Your system processes the request and returns a response indicating success or failure. This is ideal for real-time, event-driven architectures.
When delivery fails (timeout, error response, network issue), our system automatically retries based on your configuration. You can set retry attempts (1-10), delay between retries, and timeout thresholds. If all retries fail, the lead is flagged for manual review and you receive an alert. Full request/response logging helps diagnose issues.
Our Salesforce integration creates Lead or Contact records directly in your Salesforce org. We support custom field mapping, record type selection, assignment rules triggering, and custom object creation. The integration uses Salesforce's REST API with OAuth 2.0 authentication. You can also trigger Process Builder or Flow automations on lead creation.
Yes. Each delivery destination can have a custom payload mapping. You define which fields to include, their names in the destination system, data transformations (formatting, concatenation, conditional logic), and payload structure. This ensures leads arrive in exactly the format your buyers' systems expect.
We support multiple authentication methods: API key (header or query parameter), Basic authentication (username/password), Bearer token (OAuth 2.0), and custom authentication flows. Each buyer can have different authentication configured based on their API requirements.
Every delivery attempt is logged with full details: timestamp, request payload, response received, HTTP status code, response time, and outcome (accepted/rejected/error). You can view delivery history per lead, per buyer, and access aggregate delivery analytics. Webhooks can notify your systems of delivery outcomes in real-time.
Our system initiates delivery within milliseconds of a lead being ready. Actual delivery time depends on the destination system's response time. Average end-to-end delivery (from lead ready to confirmation received) is under 100ms for responsive APIs. We monitor delivery performance and alert you to any degradation.

Ready to Optimize Your Lead Delivery?

Ensure every lead reaches its destination reliably with enterprise-grade delivery infrastructure. Multiple methods, full customization, and complete visibility.

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